The promotional and advertising strategy in the Sunfeast marketing strategy is as follows: Sunfeast is a brand that caters to the whole country, it has products for every consumer segment and preference. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. High quality married with exciting innovations has helped drive this category. CWG 2010 used Shera (Tiger) symbolizes positive attitude and victory.This is effectively communicated with the tagline "Come out and Play" making victory sign. Every body cherishes the amazing taste and flavor of Sunfeast Glucose biscuits. 72 %23 gCarbs. And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present. Sunfeast positions its brands to the respective target segments via proper promotional techniques. Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. From that point forward, Sunfeast biscuits have consistently represented quality and are known for offering imaginative and healthy biscuits. Rs 0.50 OFF . ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. Sunfeast: Sunny : Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius". These starches are dissolved in water and hydrolysed with acids or enzymes to form liquid glucose. The Yippie noodles are start from INR 10-15 per packet. • Market share of 10% in biscuit industry in 2010. Fitness Goals : Heart Healthy. 10. It’s a luxurious mix of aromatic cocoa and vanilla. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. The distribution system of Sunfeast consists of Carry and Forward agents who transport the products from factory to wholesale distributors, from where they further go to the wholesale retailer and end retailers. 6. It has been reviewed & published by the MBA Skool Team. Sunfeast is positioned as an exciting brand. As of 2020, Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector. Iam im love with its buttery taste and willing to buy it again and again. SUNFEAST BISCUITS - A2 COW MILK. 3. Therefore, it employed various Indian celebrities for promotional campaigns like famous Bollywood actor Shah Rukh Khan, cricketer Sachin Tendulkar and tennis player Sania Mirza. Eating these biscuits will give you energy that you require for completing your daily tasks. Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. MBA Skool is a Knowledge Resource for Management Students & Professionals. 30 Day Replacement Guarantee. Being kind of a late entrant in biscuits sector, where brands like Parle and Britannia were already established names in the households, Sunfeast had to resort to credibility building when it launched initially to capture the market. Sunfeast also caters to the newly emerging highly health conscious segment who does not want to consume maida and sugar which is placed in medium to high premium category. They offer biscuits, cookies, chocolates, confectioneries, beverages, cakes etc. But despite of that Sunfeast has made its mark with brands like Dark Fantasy and Delishus in the premium segment. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. Sunfeast Glucose Biscuits are made from the best quality wheat. How does this food fit into your daily goals? Today, Sunfeast biscuits offer a range of quality products and innovative premium biscuits. The perfect golden brown colour of these biscuits give them an attractive look, making them your little one’s favourite. Limited target audience i.e. Price ₹9.50 Regular price ₹10.00. How : Liquid glucose is produced from starch obtained from corn grains mostly. The companies are not associated with MBA Skool in any way. The major brands of Sunfeast are Sunfeast Dark Fantasy, Sunfeast Milky Magic, Sunfeast Dark Fantasy Choco Fills, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Nice, Sunfeast sweet ‘n salt, Sunfeast Glucose and Sunfeast Snacky. Other lower range biscuits like Snacky etc vary from INR 5-25 depending on the size of packet. Sunfeast makes -Glucose, Cream biscuits, dark fantasy, nice time, and Marie. Parle-G has built its equity around imagery cues like Trust, Value, Fun, Quality, and Health. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Sunfeast also promotes on digital channels and social media. Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Popup. 130 / 2,000 cal left. Cream delights is the premium range of biscuits with cream filled cookies such as Dark Fantasy, Dream cream, Bounce, Bourbon Bliss and Yumfills. Sunfeast also leverages the e-choupal distribution network of parent company ITC. It also gives taste, colour and flavour. Add to Compare. A billion packets are sold every month. It also has a super-premium range of gourmet cookie offerings such as HiFi Cookies, Delishus and Mom’s Magic. Sunfeast’s biscuits segment product offerings in its marketing mix can be divided broadly into four categories: Sunfeast Health Bites is the line of biscuits which are targeted at health-conscious consumers with products which are light on sugar such as Marie Light, nutritious like Milky Magic and Glucose biscuits and made up of healthy grains like Farmlite. Within each category, the brand architecture of Sunfeast is interesting. 6 %2 gProtein. Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit at best prices with FREE shipping & cash on delivery. Reply. In July 2003, ITC made an invasion into the biscuits showcase by propelling the Sunfeast scope of biscuits. Sector Food & Beverages. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. Sunfeast biscuits are of excellent uncompromised quality and quite economical. Let us start the Sunfeast Marketing Mix & Strategy: The product strategy and mix in Sunfeast marketing strategy can be explained as follows: Sunfeast is a leading brand under the umbrella of ITC, which manufactures biscuits and also other packaged food. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium segment with Dark Fantasy and HiFi Cookies. ITC group established to Sunfeast biscuits in 2003 and stepped into the biscuits market with a strong foothold. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Dukes. As of 2013-14, the turnover of Sunfeast is more than Rs.2500 crores. Rs 20.00 Out Of Stock. And therefore, its marketing strategy reflects the same. Enjoy these biscuits with your cup of tea or coffee. Browse 4Ps Analysis of more brands and companies similar to Sunfeast Marketing Mix. Severe threat from wafer and salted snacks segment. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. 28.50 30.00. • Started in 2003. 3 / 67g left. Add to cart. Category Biscuits. This article has been researched & authored by the Content & Research Team. eVoucher Code. SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. Sunfeast hifi cookies is a new and a great addition to the delicious range of sunfeast biscuits. Popularity This helped Sunfeast gain market share from its competitors, especially in the premium segments. With the goodness of glucose, it ensures you stay energetic throughout the day. Their tagline “Priya Gold, Haq se maango!” 3. SUNFEAST- Spread the smile. Competitors like Parle and Britannia have huge presence in rural areas which is an immensely growing sector for biscuits consumption. While the glucose biscuits are popular in Rural India , Urban market prefer Cream biscuits. Sunfeast. September 26, 2016 at 8:39 PM I can’t see where the voucher number is? Bhavani Provision Store - Retailer of Parle G Glucose Biscuit, Sunfeast Glucose Biscuit & Mens Shaving Cream from Porbandar, Gujarat, India • Wide categorization. SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sunfeast Glucose Biscuits 250g-+ Snacks & Waffers Offer is applicable upto 3 unit . Sunfeast follows different pricing segment for different categories. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … Rs 40.00 Rs 38.00 Out Of Stock. Although the urban market is not saturated yet, but the company can’t afford to ignore rural market which accounted for 11% of the total ITC foods sales in the year 2012. MBA Skool is a Knowledge Resource for Management Students & Professionals. Priya Gold “one that gives the power to win” The biscuit accounts for fourfifths of the Rs 8,750 crore glucose biscuit market and operates at staggering scale. Escape into one dark fantasy; Spread the smile, Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. The sector is increasingly moving towards premium biscuit brands and thus is a lucrative opportunity for Sunfeast. Shop from a wide range of Sunfeast Biscuits. Yadu. • Turn over of about1000 Crores. 21 %3 gFat. Sunfeast using heavy promotion and careful brand building have already garnered 10% market share in this market. Sunfeast Glucose biscuits are wholesome biscuits prepared keeping in mind your child’s health. The biscuits industry has witnessed little innovation, Glucose was glucose … • Attacked the market leader. Its Pasta Treat range and Yippie Tricolor Pasta are priced at INR 25. Glucose as a format enjoys the highest consideration in the biscuit space. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. In the biscuits segment, the premium products are priced at INR 30 per packet while digestive biscuits packs come at INR 25. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP). Mc-Vities Ginger Cookies.. 120 gm . Twelve years since, ITC is now well ensconced in the biscuits … Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. Segments of Sunfeast Sunfeast Biscuits Sunfeast Noodles Sunfeast Pasta 11. Only Genuine Products. Sunfeast Dark Fantasy Brand Analysis Parent Company ITC. Sodium 2,190g. Sunfeast glucose biscuit are 100% vegetarian and apt for all ages. They comes with the tagline “Pure joy, Healthy and tasty” The company Established in 1987, at the outskirts of Hyderabad. Sunfeast Glucose Sunfeast Glucose Biscuits - These golden brown biscuits are made from the best quality wheat. In addition, ITC has launched The companies are not associated with MBA Skool in any way. Results of the Housie will be announced on 31st October, 2016. October 1, 2016 at 7:40 AM The voucher number is printed on the packet. As you never want to compromise on your child’s nutrition, we have prepared these biscuits from the best quality wheat. Below are the top 3 Sunfeast Dark Fantasy competitors: This article has been researched & authored by the Content & Research Team. The tagline of Dukes Biscuits is ‘Energy Unlimited’. Weaknesses in the SWOT analysis of Sunfeast. Its made of fine wheat and butter and its taste is really mouth watering. ITC launched biscuits of international quality under the sunfeast range on 28th July 2003. Rahul Charvik. Sunfeast Sunfeast - Glucose Biscuits. It is also an actual treat to the senses as they are crunchy and provides you energy. ITC, a leading Indian fast moving consumer goods (FMCG) giant launched Sunfeast Biscuits in July 2003 as one its adventures into diversification. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Quizzes test your expertise in business and Skill tests evaluate your management traits. Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis: The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned: 1. Sunfeast Glucose Biscuits.. 250 gm . It has been reviewed & published by the MBA Skool Team. I n July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits. Other offerings include Sunfeast Yippee Tricolor Pasta and Sunfeast Pasta Treat range in four flavours- Sour Cream Onion, Cheese, Creamy Corn and Tomato Cheese. Sunfeast Glucose biscuits are ideal for kids and for adults too. These are ideal not just for kids but for adults too. Sunfeast Biscuits. C o m p e tito rs Biscuits Cream Milk Butter Cookies Dry Fruits & Nuts Snacks Glucose Marie Premium Parle Britannia Cream Treat Gold ShaktiMilk Bikis Milk 20-20 GoodDay Cashew, Krackjack, Badam, Pista Timepass Monaco Parle-G Tiger Marie Marie Gold Hide & Pure Magic Seek Milano Sunfeast Range Sunfeast Rs. Especially children nowadays eVoucher bas be applied to this order right away Please Note: … Sunfeast Biscuits. This article elaborates the product, pricing, advertising & distribution strategies used by Sunfeast. 130 Cal. Any customer who buys a Rs.5 Sunfeast Glucose Promo pack is eligible to receive a Housie Ticket from the retailer The customer should ask for a Housie ticket from the retailer. It follows competitive pricing in its marketing mix in the lower segment to compete with low cost brands while charges higher margins for the premium products. Log Food. Why : Liquid glucose gives sweetness and texture to the biscuit. Reply. Marketing Mix of Sunfeast analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Sunfeast marketing strategy. Following is the distribution strategy of Sunfeast: Sunfeast has a good presence in Urban India already and is working towards establishing a formidable rural presence as well. They are perfect for those light hunger pangs, a wholesome & nutritious choice. This covers the marketing mix of Sunfeast. which have helped the brand grow. Sunfeast endorses the following products - biscuits, noodles and pasta. Place in the Marketing mix of Sunfeast. The content on MBA Skool has been created for educational & academic purpose only. To est ablish a brand in this tough market was never easy. Now Get Free … Another variety Light ‘n’ Fun has products like Snacky, Sweet ‘n’ Salt and Nice brand of biscuits which provide light snacks. It has separate Facebook pages for different sub-brands with special focus on the newly launched Farmlite brand. Food License Under FSS Act,2006 Registration Certificate No. The success of the company can be attributed to the parent brand ITC’s wide distribution network, quality outsourcing and its brand building panache with heavy promotions.

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